Press Room

Jingle Contest

7/15/2009 - Fitchburg

LOCAL FAMILIES NAMED NATIONAL FINALISTS IN
CoCo’s JAMMIN’ JINGLE CONTEST
America to Decide Winner; Online Voting now through July 13
Fitchburg, MA (June 24, 2009) ? The Masse and the Monaghan families were selected as national finalists in CoCo’s Jammin’ Jingle Contest.
The jingle contest, which launched in May asked consumers to perform the most creative rendition of the CoCo Key jingle for the chance to win a $500 US Savings Bond, water park annual passes and the opportunity to be in an upcoming CoCo Key commercial. Individuals and groups of all ages were encouraged to participate. Singing, dancing and general silliness was highly encouraged.
Guests could submit their entry via mail or by participating in an open audition at a local property. Hundreds participated in the contest, but only one national finalist per property, for a total of 10 finalists, “made the cut” and are being featured on the CoCo Key website for America to vote for their favorite.
Both families, being energetic and enthusiastic, sing and dance along to the CoCo jingle with uniqueness and originality. With a group of four boys and a girl sing with CoCo throughout the video, with the occasional adult canoer coming through the screen! “We’re excited to have them represent the brand and be apart of our CoCo family!” says Traci Bergan, Area Director of Marketing.
Voting will take place at www.cocokeyjingle.com through July 13 2009. Videos can also be viewed on YouTube at www.youtube.com/cocokeywaterresort.