|
FOR IMMEDIATE RELEASE Contact: Beth Kelly
740-788-1314
bkelly@cherryvalleylodge.com
CoCo Key Water Resort Ultimate Staycation Challenge
Gains National Recognition for Innovation and Creativity
NEW YORK (JUNE 10, 2009) — CoCo Key Water Resorts, a division of Sage Hospitality Resources received the prestigious Silver Anvil Award from the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Evening held June 4 in New York City.
CoCo Key Water Resorts received the 2009 Silver Anvil Award for the CoCo Key Ultimate Staycation Challenge campaign in the Marketing Hospitality category. In May/June 2008, as a fun and exciting way to celebrate the “staycation” experience, CoCo Key Water Resort launched the “CoCo Key Ultimate Staycation Challenge” where it encouraged consumers to submit an essay about their past “staycations” and why they needed to escape to a tropical paradise. The challenge increased awareness for the brand, in addition to bringing incremental revenue to the Water Resort properties.
“As usual, finalists in this year’s Silver Anvil Awards are among the very top public relations programs in our industry,” said James J. Roop, 2009 Silver Anvil Committee chair and president of Roop & Co., Cleveland, Ohio. “Long regarded as the ‘Oscars’ of the public relations profession, the Silver Anvils recognize best practices in our field.”
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. To date, more than 1,200 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation.
About Sage Hospitality
Founded in 1984, Sage Hospitality has strategically grown into one of the largest privately held hotel management and development companies in the nation operating a variety of large, full-service hotels and a number of extended stay and select-service properties. Sage Hospitality's comprehensive management portfolio includes major international brands for Marriott, Starwood, Hilton and IHG as well as the independent boutique hotels the Oxford and the Curtis in Denver. Sage Hospitality has further differentiated with the creation of the Sage Restaurant Group, which has created and is managing 5 unique restaurant concepts including the award winning Mercat a la Planxa in Chicago. The company developed the innovative CoCo Key water resort brand with 10 destination properties currently open. For more information, please visit www.sagehospitality.com
About CoCo Key Water Resorts
CoCo Key Water Resorts, created in partnership with Wave Development LLC and Sage Hospitality, are the newest water resort development throughout the United States, offering a Key West paradise for family adventure getaways. Managed by Sage Hospitality, one of the nation’s leading hotel management companies, CoCo Key Water Resort developments are currently open at: The Courtyard by Marriott Fitchburg, MA; Cherry Valley Lodge, Newark, OH; Fairfield Inn & Suites Cincinnati North, OH; Holiday Inn Central, Omaha, NE; Holiday Inn Waterbury, CT; Marriott Mt. Laurel, NJ; Sheraton Cincinnati North, OH; Sheraton Chicago Northwest NW, Arlington Heights, IL; Sheraton Ferncroft Boston Resort, Danvers, MA; Best Western Clock Tower Resort, Rockford, IL; and the Sheraton Kansas City Sports Complex Hotel, MO. For more information visit www.cocokeywaterresort.com.
-more-
About the Public Relations Society of America (PRSA)
The Public Relations Society of America, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 302 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
# # #
|
